Hi, I'm Saikat Pyne. I'm an integrated communications specialist, creative, podcaster & personal branding coach in APAC.
I tell stories about how tech impacts lives. I've been fortunate to have been with some of the biggest names in the fintech, digital media & dot-com scene in APAC - PayU, Paytm group companies, Times Internet & Business Insider.
My work is at the intersection of design, communication & technology.
I've advised over 35 leading brands including PayU, Paytm, The Times of India, MX Player and many more in ways to build and manage their reputation with digital-first communication.
My PR content has impacted how one-third of India pays in two years. In a country that houses one of the most unbanked individuals across the developing world, my work has accelerated the pace of financial inclusion.
Content & Creative Strategy
I've written over two million words of editorial, marketing & PR content in my career. Under my leadership, the Paytm Blog registered 500X surge in traffic within six months and won the ‘Best use of Blogs’ Award at IDMA 2017. It has since become an official case study in the country’s only dedicated post-graduate PR College – the School of Communications and Reputation, Mumbai.
I have personally helped leading digital entreprenuers such as India's youngest billionaire, Mr. Vijay Shekhar Sharma, and global business leaders like Times Internet CEO Mr. Gautam Sinha, Times Internet Vice Chairman Mr. Satyan Gajwani & MX Player CEO Karan Bedi among others build and harness their authentic personal brands.