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a bit about me...

I help entrepreneurs build enduring brands. There you have it!

ABOUT Me

Journo By Chance. Marketer By Choice.

Hello! I'm an integrated communications specialist, creative, podcaster and aspiring author. I handle digital communications at PayU, a leading financial services provider at 50+ markets around the world.

Before PayU, I headed content in the strategic communications team of India’s largest digital products company, Times Internet where I advised 35 leading brands across sectors in ways to build and manage their reputation with digital-first communication.

I think story-first. ✍🏻

I started my media career as the youngest in the three-member crack team that launched the India edition of Business Insider. In my time as a business journalist, I have authored over 400 byline articles for Business Insider, Economic Times, the Times of India, Indiatimes, and other Times Internet verticals.

I've also been the in-charge of PR Content and Creative Strategy for India’s largest payments company, Paytm. My work has shaped Paytm’s reputation across 13 countries including India, Canada, China, USA, and France, touching billions of lives.

My work has earned me some of the biggest global industry honors, including from the International Communications Consultancy Organization (ICCO), the Public Relations and Communications Association SEA (PRCA SEA), Campaign Asia & PRWeek. My brainchild, the Paytm Blog has been adopted as official case studies at multiple top media institutes. My journalistic work has also been featured in Accenture’s ‘Survival of the Fittest’ Study by Peter Hanson and Christian Kelly and been cited in ‘Compassionate Counter-Terrorism: The Power of Inclusion in fighting Fundamentalism’ by Leena Al Olaimy.

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