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Thoughts, stories and ideas at the intersection of business, influence & design. 👨💻

Aug 16, 2022

India's Creator Economy Needs A Middle Class

On most social media platforms today, the ethos of ‘winner gets all’ is alive and well - a study of kids ages eight to 12 found that nearly 30% aspire to become YouTubers. With countless examples of unassuming ‘normal’ people achieving fame, wealth and success, this should come as no surprise. However, while some have garnered massive stardom, the prospect of achieving financial security from these platforms are few and far between.

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