August 14, 2022

Launching A Podcast Is Free. What's Your Excuse?

You can launch your podcast in less than an hour. That's right. “No newspaper editor replies to my mails. It’s so difficult to ge

You can launch your podcast in less than an hour. That's right.

“No newspaper editor replies to my mails. It’s so difficult to get published these days!“ sigh

A couple of years ago, a casual remark like this one didn’t feel out of place. Today, thanks to the explosion in digital media platform, there's only one thing stopping you, or any creator from launching their own media channel - it's you.

Let's say you've been considering starting a podcast. Launching a new venture can feel a bit intimidating for newbies. And while there are plenty of step-by-step guides that walk you through the process, they often make it seem way more complicated than it actually is.

So let's try and simplify podcasting, shall we?

Introducing, Anchor by Spotify, a free online platform that streamlines the process of creating great podcasts without pricey software for audio editing. Recordings can be made directly on the Anchor website or the app and then combined with music and transitions.

Anchor also allows you to construct podcasts based on modules (audio segments) that can be sequenced together into a final product, most likely saving you the time required to re-record an entire episode if you make any mistakes. These modules can be recorded by different users and combined into a single podcast.

Now that we know WHAT we need, let's answer the WHY and the HOW of podcasting.

Why You Need to Start a Podcast:

We're in the tech-led trust economy today, and there's no simpler way to earn trust than with your voice. As a podcaster, you can share your views, insights and knowledge with thousands, even millions around the world. Unlike with online articles, when they are listening to you, it's just you and them.

Before we launch our own podcast, let's do some myth-busting first.

Myth #1: You Must Have A Gifted Voice, Or Be A Professional Speaker

I cringe every time I hear my own voice. It took me a year and a half, and a global pandemic to launch my first episode. And of course, I'm so glad I did. Over time, my communication skills have improved with every passing episode.

Click HERE for my LinkedIn post about how I launched my own podcast.

Myth #2: You Must Cater To A Large Niche

A hundred engaged listeners is better than a million people who don't care. The riches are in the niches, and there's an advantage to narrowing down your focus and staying small. That way, you can build your community and scale it from there.

Myth #3: You Must Be 'Famous' To Get Started

If you're starting from the beginning with no audience, it's the best way to start.

If you're onboard with the idea of launching a podcast, the good folks at Anchor have partnered with Skillshare to bring you a FREE online class to help you create your own podcast: https://skl.sh/anchor

Now let's get your podcast started. Chop chop!

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