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012

Aman Dhall

Ep
012

Why Storymaking Is Essential For New-Age Startups

Jul 20, 2022
With
Aman Dhall
24:58

Why Storymaking Is Essential For New-Age Startups

On this episode of the You Inc. Podcast, we sat down with Aman Dhall, a PR and media veteran and the founder of CommsCredible, an award-winning integrated communications consultancy that partners with leading brands like Grant Thornton and ICICI Prudential Life Insurance, as well as series A funded startups like Onsurity and Basic Home Loan to tell their stories in a way that matters to their stakeholders.

On the show, we discuss how to craft a brand narrative, the different aspects of storytelling for brands, when to hire a PR officer, what PR can do for a budding brand, the onus of storytelling from a marketing vs PR lens, and much more! If you're a first-time founder who aspires to build a brand that lasts, don't miss this episode.

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