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Episode
038

Vishal Gondal

Ep
038

Building Category-creating Products ft. Vishal Gondal

Jan 15, 2023
With
Vishal Gondal
45:41

Building Category-creating Products ft. Vishal Gondal

Out of the 100 fastest-growing U.S. companies from 2009 to 2011, the 13 companies that were instrumental in creating categories accounted for 53% of incremental revenue growth and 74% incremental market capitalization growth over those three years.

The message is clear - category creators experience much faster growth and receive much higher valuations from investors than companies bringing only incremental innovations to market. Unfortunately, category creation is the exception for large companies, not the rule. According to data in Nielsen’s Breakthrough Innovation Report, only 13% of the world’s leading consumer product companies introduced a breakthrough innovation from 2008 to 2010—and even fewer created a breakthrough business model as well. That has to change, and soon.

So how do come up with ideas for category-creating products as an entreprenuer? What is the role of product vs. marketing in category creation, how do you build trust and a community of repeat users? We dig into all this, and more with Vishal Gondal, the founder and CEO of GOQii Smart Healthcare.

Enjoy!

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