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Episode
036

Aashutosh Katre

Ep
036

Delivering Content As A Service in 2023

Jan 14, 2023
With
Aashutosh Katre
16:09

Delivering Content As A Service in 2023

The phrase ‘content is king’ goes back as far as digital marketing itself. Most CMOs and Business Heads understand the power of content by now (hopefully). But that doesn’t mean they’re always aware of the crucial role content plays in their business.

Today, business content is not just blog posts and white papers. Voice, Video, Artificial Intelligence (AI), machine learning, and the increase in ‘smart’ devices in the internet of things (IoT) are all creating new content search & consumption habits. In this environment, its high time content gets its due as a tool to build credibility & drive commerce.

To dissect the role of content in marketing & business, we sat down with Aashutosh Katre, the Director & founder at Yellow Seed, a team of content & brand building experts who have helped some of the biggest brands on the planet level up their content marketing game. With Aashutosh, we decode why content still doesn’t get its due as a marketing tool, how to come up with a kickass content strategy for a brand that impacts business, and so much more.

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