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Episode
031

Jag Chima

Ep
031

Like, Subscribe, Buy: Future of Creator Commerce

Dec 26, 2022
With
Jag Chima
11:26

Like, Subscribe, Buy: Future of Creator Commerce

Every successful creator is an entrepreneur.

Their content serves as a customer acquisition tool, as they direct their fans (i.e. customers) to other income-generating avenues - be it courses, experiences, products or services. To decode the ever-changing model of creator commerce, we sat down with Jag Chima, the co-founder of IPLIX Media, one of India’s fastest-growing influencer marketing and talent management agencies that represents the likes of Tech Burner and Saloni Gaur among others.

We dissect the creator vs. creative entrepreneur mindset, the right time to monetise an audience, the modes of monetisation for creators in emerging economies, hacks to monetise sub 10K followership, income inequality in the country’s creator economy, and much more.

If you aspire to be a content creator in 2023, miss this one at your own risk!

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