Digitalization in retail has led to the democratization of the Indian consumer markets where all micro-consumer segments are now being recognized and served better than ever before by a plethora of D2C brands. With its total addressable market projected to go upwards of $100 Billion by 2025 in India alone, there is plenty of room for existing players to grow and more new players to join the D2C revolution. Some of these brands are founder-led, some have creators as the face of the brand.
To decode what the future of D2C retail and creator commerce segments look like, we sat down with Bharati Balakrishnan, the Country Head & Director at Shopify India & SEA to dig into the potential of the Indian creator economy to drive retail opportunities, the untapped D2C opportunity in India, the future of D2C vs established brands play in India. Bharati also shared some helpful tips for aspiring D2C founders, and a sneak peek into emerging D2C categories in India.
Whether you’re a solopreneur, creator or existing business-owner, if you are planning to launch a D2C brand in 2023, this episode is a gold mine for you.