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Episode
037

Vivekanand Kilari

Ep
037

Secret to Online Success: What Makes Content Go Viral?

Jan 15, 2023
With
Vivekanand Kilari
19:05

Secret to Online Success: What Makes Content Go Viral?

Every day, countless new memes, videos and blogs are uploaded to the Internet. Most of these languish in (relative) obscurity. But a few go viral: they explode across the web, attracting the attention of hundreds of thousands (sometimes millions) of people.

Content that goes viral may remain in the public consciousness for days, weeks, or longer. So for those who want to reach a large audience—whether it’s for a corporate marketing campaign or to promote a personal cause or to show the world your cat’s amazing abilities—the question of what makes content go viral online is important.

To answer this, we have Vivekanand Kilari, co-founder of Wubba Lubba Dub Dub, India’s fastest- growing meme marketing company that worked on campaigns like Mirzapur and Scam 1992, among others.

Whether you’re a marketer or a creator, this episode is a gold mine for you. So dig in!

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