On this episode, we are going all out with the 'born on Insta' generation, i.e. the Gen Z. To misquote Bane from 'The Dark Knight Rises (2012)' for theatricality, "you merely adopted the internet; I was born in it, moulded by it".
To have this truly special chat about what separates Gen Z audiences and creators from the pack, we are excited to have Shreyas Hegde, the co-founder & CEO of Viral Fission, an agency that bridges the gap between India's most capable youth and the brands they love. Viral Fission devotes its energy first to make sure they are adding to the experiences and skill sets of India's Gen Z, and partners with brands to deliver the same, in innovative and creative ways that solve otherwise complex marketing issues for them as well. This was a truly insightful chat. Take a listen!