PAYTM

  • Headed PR content and Creative Strategy for all Paytm group companies globally and India’s youngest billionaire as the company made inroads into payments, e-commerce, mobile banking, social gaming & financial services


  • Established the Paytm Blog and drove 500X surge in monthly traffic within 6 months. The blog later won 'Best Use of Blogs' Award at Indian Digital Media Awards 2017 and became an official case study for the School of Communications and Reputation, Mumbai


  • Produced PR content that acquired over 3 Million sq cm of print media space worth $48 Million during 112 days of Demonetization in what became the most aggressive PR outreach in the Indian media


  • Shaped Paytm’s reputation across 13 countries including India, Canada, China, USA, France, and Germany among others with news releases, case studies and outreach program