PAYTM
Headed PR content and Creative Strategy for all Paytm group companies globally and India’s youngest billionaire as the company made inroads into payments, e-commerce, mobile banking, social gaming & financial services
Established the Paytm Blog and drove 500X surge in monthly traffic within 6 months. The blog later won 'Best Use of Blogs' Award at Indian Digital Media Awards 2017 and became an official case study for the School of Communications and Reputation, Mumbai
Produced PR content that acquired over 3 Million sq cm of print media space worth $48 Million during 112 days of Demonetization in what became the most aggressive PR outreach in the Indian media
Shaped Paytm’s reputation across 13 countries including India, Canada, China, USA, France, and Germany among others with news releases, case studies and outreach program