PAYU

Grew LazyPay's LinkedIn following by as much as 75% in 4 short months at ZERO cost with highest CTR of 74.1% and avg engagement rate of 10%

In my first month, liasoned with 10+ cross-functional stakeholders to launch the single biggest information destination for PayU in India - the PayU India Corporate Website (corporate.payu.in)

Conceptualised and led the launch of a PayU-owned fintech media publication focused on delivering news & analysis on India's most significant fintech trends (capital.payu.in). Working on the conceptualisation & launch of the Capital Podcast

Owned organic content creation and distribution on multiple of PayU's key owned media channels internally - Facebook Workspace & Internal Newsletters

Played a critical role in PayU's global Pegasus employer branding initiative to win the talent war in India. Drove 87.5K page-views on PayU's Glassdoor profile; improved rating from 3.8 (bad) to 4.1 (great) within weeks, blowing past the likes of Pine Labs and Paytm!

Designed & implemented email drip campaigns for multiple key PayU processes including employee onboarding, engagement, etc.

Guiding promotional approaches for multiple new financial services product launches slated for 2023