TIMES GROUP

Part of a four-member strategic communication team that led Times Internet to be the most media-savvy among the 3 largest digital products ecosystems in India

Put the spotlight on ETMONEY's entrepreneurial vision for India's fintech landscape as the country's #1 financial services startup

Led content strategy for key media initiatives & operations that garnered over 1.6 billion UVs in 2019, and 2.1 Bn UVs in 2020

Drove 10X monthly traffic to the Times Internet Corporate Blog at zero cost; made it the brand's largest central information repository for news & information related to over 35 portfolio brands with 60.92K monthly active users

Part of 4 member crisis management task-force that saved Dineout from negative portrayal during the infamous #Logout crisis

Counsel on deal pipe communication management for massive funding rounds worth $110 million for MX Player, $50 million for Gaana and $8 million for Gradeup respectively